Nutrition Blocs
Closer Than You Think
The Problem
Ottawa is facing a silent crisis: 38,000 children go to school hungry every day. Donors ignore the problem because they believe child hunger happens "somewhere else".
The Concept
We reveal the hidden reality by placing it in everyday Ottawa moments. Each execution shows something familiar... until the headline lands and forces you to reconsider the space around you.
Campaign Creative
Transit Shelter Ads
Oc Transpo Bus Ads
Facebook ads
Why It Works
Reveals the Hidden Truth
It shows hunger happening in the same neighbourhoods that people pass every day.
Visual Tension
Ordinary moments paired with an uncomfortable truth create immediate impact.