I combine technical engineering roots with creative marketing strategy to build digital experiences that work.
Crafting beautiful, SEO-optimized websites.
Campaigns backed by psychology and data.
Deep diving into digital trends and user needs.
Bridging the gap between code and campaign strategy
My journey began with a 4-year Computer Engineering diploma, which sparked my curiosity about how websites function. Today, combined with my Advanced Diploma in Advertising & Marketing Communications, I blend technical precision with psychological insight.
A showcase of website design, digital strategy, and creative campaigns.
Transformed a 'Hidden Gem' into an 'Authentically Spirited' destination, increasing customer traffic and engagement. Achieved this by connecting heirloom recipes to modern trend-seekers through a brand audit, refreshed personality, and a high-energy digital presence.
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Created a digital home for Ottawa's lantern-lit evening festival, boosting attendance and awareness. The 'Glow With Purpose' concept connected family fun with youth mental health support, enhancing visitor engagement during the event.
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"Closer Than You Think." A transit and social campaign revealing the hidden reality of child hunger. By situating uncomfortable truths in familiar neighbourhood settings, the campaign aims to increase awareness and ultimately drive monthly donations to help address child hunger.
Read Case StudyWhether it's a website redesign, a marketing campaign, or a research project, I'm ready to bring your vision to life.